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What does zulubot believe?

How does zulubot work?

zulubot work

Who is zulubot?

What does zulubot believe?

What we believe

We think great content has the power to create lasting connections between individuals and brands – an increasingly difficult task in a world that’s become so overloaded with distractions messaging.

Our approach to content helps brands break through this clutter by engaging, entertaining, and educating consumers on their own terms. What we do doesn’t try to compete with advertising. In fact, it really doesn’t resemble advertising in the traditional sense at all.

Instead, the content we create for brands lives in the world of pop culture, permeates the feed and is actively sought out. It forms an audience based on originality, or builds around an existing one through innovative media partnerships and out-of-the-box distribution.

How does zulubot work?

How we do it

We look to the core values of a brand to ground the narrative in something deeper than products and services.

What is the truth? What is the brand’s higher purpose? How does it bring meaning to the audience's life?

Defining a brand's values up front gives the creative process the necessary rigour to uncover real and lasting connections - and the freedom needed to execute in nearly any format.

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    Documentary film

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    Original TV or web series

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    Reality competition

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    Interactive fiction

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    Alternate reality game (ARG)

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    Mobile apps and games

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    Digital apps

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    Special events


But of course, content must be seen to have impact. We ensure content reaches its audience – wherever they may be.

zulubot work

zulubot

Tim Hortons - Vithu’s Inspired Story: Camp Day 2018

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Every year Tim Horton’s Camp Day initiative works to help send kids from low income families to camp. With such an important cause, we saw an opportunity to tell the stories of the children whose lives would be greatly changed by customers donating and purchasing coffee on June 6th. For our first broadcast spot, we chose to share the story of Vithu – a nervous, but adventurous boy who found his confidence in the encouragement of his peers at camp. We explained the impact this experience would have on his life as he grew older and stressed the importance of the character building that happens at camp.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: Tim Hortons

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zulubot

Tim Hortons - Mary Jane’s Inspired Story: Camp Day 2018

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On June 6th, Tim Horton’s Camp Day program worked to help send kids around the country from low income families to camp. To drive home the cause that so many Canadians continue to support every Spring, we chose to tell the stories of the children whose lives would be greatly changed by the Camp Day initiative. For this, we told the story of Mary-Jane, a girl who is caught in a storm with her peers and chooses to step up as a leader in a crisis. The spot showed how she grew from her experience at camp, and how it would positively affect her later in life.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: Tim Hortons

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zulubot

Interac - Pets With Credit

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Credit card companies issue so many cards every year that sometimes they accidentally send credit cards to family pets, including dogs. Inspired by this fact, we made Pets with Credit, a short mockumentary film about Max, an eight-year-old Australian Shepherd who accidentally receives a credit card—and then actually uses it. Narrated by a series of real experts including a prominent Canadian personal finance author, a well-respected clinical psychiatrist, and one of the top veterinarians in Toronto, we follow Max’s journey as he spends himself deeper and deeper into debt, experiencing the profound effect of credit card debt on his life and the lives of those he loves.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online & TV

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zulubot

Tim Hortons - Tim's Neighbours

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What would you do if someone knocked on your door, and invited you to have coffee with your neighbour? This is exactly the social experiment Tim Hortons wanted to explore after learning that 50% of Canadians don’t know their neighbor. We set the stage for introducing 5 sets of neighbours from across the GTA, by bringing the charm of a Tim Hortons café to their front lawns. New friendships were formed, and a truly Canadian message was spread- complete with cheerful Tims service, snowy weather, and hot Tim Hortons coffee.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: Tim Hortons

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zulubot

CAMH – Mental Health is Health

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Zulu Alpha Kilo’s internal content studio, Zulubot, produced a branded content series that tells the stories of three Canadians who each have experienced the gaps between the way we view physical illness and mental illness. Rabi Qureshi, who finds less support for her mental illness than her previous bouts with cancer. Lisa Boltman, who receives treatment for the physical symptoms of her eating disorder while struggling to find treatment for its mental illness origins. And retired NHL goaltender, Corey Hirsch, who struggled in silence during the heights of his NHL career.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: CAMH

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zulubot

Harley-Davidson - Common Ground

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In 2017, Harley-Davidson marked its 100th anniversary in Canada. We wanted to showcase that the brand and its rider base are just as diverse as our country itself. Part foreign exchange, part road trip, the documentary series, Common Ground, follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local rider they have never met. Throughout this series, we reveal a sense of fellowship and new learnings that create a deep and rich bond between riders, fans, and their values.

Production Company: Artifact NonFiction
Post Production: zulubot
Original Broadcaster: online & TV

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zulubot

Jenn-Air - Fine Dining Redefined

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The world of fine dining is evolving. Cultures around the world are bringing new dishes and traditions to the table that don’t fit into traditional Western perceptions of fine dining culture. Working with Jenn-Air, a challenger luxury appliance brand, we had the perfect opportunity to help challenge not only the traditional perceptions of fine dining but also the traditional perceptions of what it means to be a luxury appliance brand.

In the Fine Dining Redefined content series, Jenn-Air teams up with Canadian culinary innovators. Chef Rob Gentile, of Buca Toronto, plays host to distinguished guest chefs, guiding Canadians through some of the lesser-known fine dining cultures of Modern Mexican, Japanese Kaiseki and Thai Royale Court. Chef Jonathan Garnier, Chef and Founder of La Guilde Culinaire in Montreal, hosts the French version of the content series.

Production Company: Free Society
Post Production: zulubot
Original Broadcaster: online

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zulubot

Zulu - Say No To Spec

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Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of doing spec work. It was featured in publications from the UK to India and translated into Polish, German, Spanish, Chinese and Thai.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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zulubot

Whirlpool - Every Day Care: Sama’s Lunchbox

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When we learned that 4 in 10 Canadians said “They hardly knew their neighbours”, we saw an opportunity for Whirlpool to help bring communities back together. We created a short documentary to show how food and meal preparation could help heal the divide Canadians were feeling from their communities. Through 9 year old Sama and her family, we showed parents how school lunches can help promote inclusivity. Sama immigrated to Cobourg, Ontario with her family in 2014. The film follows Sama as she prepares her traditional food with her mom and then shares her lunch and culture with her classmates, connecting them in a way she had never done before.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

Maytag - Canada's Home


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The Prime Minister’s house was in an embarrassing state of disrepair leading up to Canada’s 150th celebrations. Since Canada couldn’t get its house in order, Maytag created ‘Canada’s Home’-- a reliable home for all Canadians featuring the most dependable Maytag appliances. The online video campaign, starring Canadian celebrity Cathy Jones, featured a contest offering one lucky family a chance to stay in Canada’s Home for Canada’s 150th. We followed with cheeky product videos that showed how Maytag appliances are perfect for a prime minister and all Canadians.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

People for Good - Togetherness Shirt

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Not everyone would be willing to give the shirt off their back for a stranger, but would you put a shirt on your back with a stranger? People for Good approached random Canadians and asked them to share a t-shirt. Here’s what happened.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

Interac 21 Day Credit-Free Challenge

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Canadian consumer debt is at an all-time high, and credit cards are the main contributors. But for many, choosing to pay with credit over debit is nothing more than a convenient habit. And even though Canadians are aware of the consequences, it’s still hard to break the cycle. Research has shown it only takes 21 days to change a habit. So, we created the Interac 21 Day Credit-Free Challenge – an online branded content program with financial guru and television personality, Gail Vaz-Oxlade. The program consists of daily videos and emails of inspiration and advice to help participants stay strong for 21 Days and experience what it’s like to be in the black.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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zulubot

Aequitas NEO Exchange (banana cam)

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The Aequitas NEO Exchange wanted to shed light on challenges faced by investors as a result of Predatory High-Frequency Trading practices. To dramatize the problem, we created a hidden camera stunt in which unsuspecting grocery shoppers are surprised by a trick sign that asks them to pay more for bananas the instant they show an interest in buying – mimicking how investors in equity markets often feel as a result of high-speed traders who use technological advantages to front run the market and profit without risk.

Production Company: Touchpoint Films
Post Production: zulubot
Editor: zulubot

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Who Is zulubot?

Who we are

We are strategists, writers, designers, filmmakers, editors and programmers. We are innovators. We are storytellers. We are a next generation content company.

When agency founder Zak Mroueh founded Zulu Alpha Kilo, one very important person was unable to pronounce the company’s name: Zak’s then four-year-old son. Rather than stumble over his words, he created his own futuristic interpretation, named it zulubot, and put a hand-drawn toy robot in charge. It was a pure and innocent moment, without preconception, childlike in its perspective. It was everything that zulubot is about.

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Want to get in touch with zulubot?

Contact us at takemetoyourleader@zulubot.com



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