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What does zulubot believe?

How does zulubot work?

zulubot work

Who is zulubot?

What does zulubot believe?

What we believe

We think great content has the power to create lasting connections between individuals and brands – an increasingly difficult task in a world that’s become so overloaded with distractions messaging.

Our approach to content helps brands break through this clutter by engaging, entertaining, and educating consumers on their own terms. What we do doesn’t try to compete with advertising. In fact, it really doesn’t resemble advertising in the traditional sense at all.

Instead, the content we create for brands lives in the world of pop culture, permeates the feed and is actively sought out. It forms an audience based on originality, or builds around an existing one through innovative media partnerships and out-of-the-box distribution.

How does zulubot work?

How we do it

We look to the core values of a brand to ground the narrative in something deeper than products and services.

What is the truth? What is the brand’s higher purpose? How does it bring meaning to the audience's life?

Defining a brand's values up front gives the creative process the necessary rigour to uncover real and lasting connections - and the freedom needed to execute in nearly any format.

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    Documentary film

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    Original TV or web series

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    Reality competition

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    Interactive fiction

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    Alternate reality game (ARG)

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    Mobile apps and games

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    Digital apps

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    Special events


But of course, content must be seen to have impact. We ensure content reaches its audience – wherever they may be.

zulubot work

zulubot

Interac - Pets With Credit

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Credit card companies issue so many cards every year that sometimes they accidentally send credit cards to family pets, including dogs. Inspired by this fact, we made Pets with Credit, a short mockumentary film about Max, an eight-year-old Australian Shepherd who accidentally receives a credit card—and then actually uses it. Narrated by a series of real experts including a prominent Canadian personal finance author, a well-respected clinical psychiatrist, and one of the top veterinarians in Toronto, we follow Max’s journey as he spends himself deeper and deeper into debt, experiencing the profound effect of credit card debt on his life and the lives of those he loves.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online & TV

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zulubot

Harley-Davidson - Common Ground

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In 2017, Harley-Davidson marked its 100th anniversary in Canada. We wanted to showcase that the brand and its rider base are just as diverse as our country itself. Part foreign exchange, part road trip, the documentary series, Common Ground, follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local rider they have never met. Throughout this series, we reveal a sense of fellowship and new learnings that create a deep and rich bond between riders, fans, and their values.

Production Company: Artifact NonFiction
Post Production: zulubot
Original Broadcaster: online & TV

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zulubot

People for Good - Togetherness Shirt

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Not everyone would be willing to give the shirt off their back for a stranger, but would you put a shirt on your back with a stranger? People for Good approached random Canadians and asked them to share a t-shirt. Here’s what happened.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

Whirlpool - Every Day Care: Sama’s Lunchbox

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When we learned that 4 in 10 Canadians said “They hardly knew their neighbours”, we saw an opportunity for Whirlpool to help bring communities back together. We created a short documentary to show how food and meal preparation could help heal the divide Canadians were feeling from their communities. Through 9 year old Sama and her family, we showed parents how school lunches can help promote inclusivity. Sama immigrated to Cobourg, Ontario with her family in 2014. The film follows Sama as she prepares her traditional food with her mom and then shares her lunch and culture with her classmates, connecting them in a way she had never done before.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

Maytag - Canada's Home

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The Prime Minister’s house was in an embarrassing state of disrepair leading up to Canada’s 150th celebrations. Since Canada couldn’t get its house in order, Maytag created ‘Canada’s Home’-- a reliable home for all Canadians featuring the most dependable Maytag appliances. The online video campaign, starring Canadian celebrity Cathy Jones, featured a contest offering one lucky family a chance to stay in Canada’s Home for Canada’s 150th. We followed with cheeky product videos that showed how Maytag appliances are perfect for a prime minister and all Canadians.

Production Company: zulubot
Post Production: zulubot
Original Broadcaster: online

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zulubot

Jenn-Air - Fine Dining Redefined

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The world of fine dining is evolving. Cultures around the world are bringing new dishes and traditions to the table that don’t fit into traditional Western perceptions of fine dining culture. Working with Jenn-Air, a challenger luxury appliance brand, we had the perfect opportunity to help challenge not only the traditional perceptions of fine dining but also the traditional perceptions of what it means to be a luxury appliance brand.

In the Fine Dining Redefined content series, Jenn-Air teams up with Canadian culinary innovators. Chef Rob Gentile, of Buca Toronto, plays host to distinguished guest chefs, guiding Canadians through some of the lesser-known fine dining cultures of Modern Mexican, Japanese Kaiseki and Thai Royale Court. Chef Jonathan Garnier, Chef and Founder of La Guilde Culinaire in Montreal, hosts the French version of the content series.

Production Company: Free Society
Post Production: zulubot
Original Broadcaster: online

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zulubot

Say No To Spec

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Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of doing spec work. It was featured in publications from the UK to India and translated into Polish, German, Spanish, Chinese and Thai.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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zulubot

Interac 21 Day Credit-Free Challenge

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Canadian consumer debt is at an all-time high, and credit cards are the main contributors. But for many, choosing to pay with credit over debit is nothing more than a convenient habit. And even though Canadians are aware of the consequences, it’s still hard to break the cycle. Research has shown it only takes 21 days to change a habit. So, we created the Interac 21 Day Credit-Free Challenge – an online branded content program with financial guru and television personality, Gail Vaz-Oxlade. The program consists of daily videos and emails of inspiration and advice to help participants stay strong for 21 Days and experience what it’s like to be in the black.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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zulubot

Bollywood Star Season 1 & 2

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Bollywood Star is a six part docu-series that chronicles the nationwide search for an unknown talent, who will compete to win the prize of a lifetime – a role in a Bollywood film. Canadians from across the country submitted their auditions online for a chance to go to Bollywood. Ten talented people were chosen to come to Toronto and begin training. Acting as a mentor is award-winning Indo-Canadian filmmaker Richie Mehta; who’s goal is to help them navigate their entrance into the biggest film industry on earth. Only six people will be invited to travel to Mumbai – where their dancing and acting chops will be tested as they plunge into the pure culture shock of life in the capital of Bollywood. Through their eyes, we will experience the ups and downs and aspiration, as they peek behind the glittering façade of Bollywood to face its hard-core realities and the heart they’ll need to make it. It will all come down to a final audition with Bollywood Director Homi Adajania, who will select one lucky person to cast in his next film.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot
Original Broadcaster: OMNI Television

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zulubot

Aequitas NEO Exchange (banana cam)

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The Aequitas NEO Exchange wanted to shed light on challenges faced by investors as a result of Predatory High-Frequency Trading practices. To dramatize the problem, we created a hidden camera stunt in which unsuspecting grocery shoppers are surprised by a trick sign that asks them to pay more for bananas the instant they show an interest in buying – mimicking how investors in equity markets often feel as a result of high-speed traders who use technological advantages to front run the market and profit without risk.

Production Company: Touchpoint Films
Post Production: zulubot
Editor: zulubot

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zulubot

CFIB Small Business Saturday

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To support Small Business Saturday, we helped the Canadian Federation of Independent Business (CFIB) put a face to Canada's independent businesses. We created a series of online videos told the stories of four different small businesses across the country: a market, a sporting goods store, a farm, and a chocolatier. The featured businesses received the most votes during a previous CFIB contest where Canadians nominated their favourite small business. The initiative encouraged Canadians to shop at local independent businesses and educated the public about the important role small businesses play in the community.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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zulubot

Jack Astor’s Potato Salad

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When news broke of Zack ‘Danger’ Brown’s $50,000 potato salad Kickstarter, we saw an opportunity for Jack Astor’s to jump on this crazy phenomenon. The absurdity of a $50,000 potato salad was a perfect content opportunity for the Jack Astor’s brand. We quickly arranged to help Brown develop his recipe in Canada and flew him here to work directly with Jack Astor’s Executive Chef. A launch event was held on the evening of his arrival to showcase Zack’s much-anticipated potato salad recipe. It also provided the opportunity to give those Canadians who invested in his Kickstarter campaign – as well as other interested potential Jack’s customers – the opportunity to taste the potato salad for themselves and mingle with the now infamous Potato Salad Guy.

Production Company: zulubot
Post Production: zulubot
Editor: zulubot

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Who Is zulubot?

Who we are

We are strategists, writers, designers, filmmakers, editors and programmers. We are innovators. We are storytellers. We are a next generation content company.

zulubot brings the worlds of brand strategy, original programming, creativity, content production and distribution under one roof. Our in-house facilities include four edit suites, and an audio recording and photography studio. We also have a wide network of production partners at our fingertips.


Meet the zulubot leadership team:

Zak Mroueh
Chief Creative Officer, Founder

In his storied career, Zak has helped launch and build brands such as Bell, Corona, Audi, Canadian Tire, Nike, Viagra and Coca-Cola. One of the highlights of his career was being the Creative Director behind the very successful Canadian launch of MINI. Zak has been named one of the Top 10 Creative Directors in the World by US publication Creativity Magazine. His work has earned him a global reputation and garnered world-class recognition for his agency and clients.

Mike Sutton
President

Throughout his career, Mike has built a reputation as a thought leader in digital, social and non-traditional marketing. He is a strong advocate for new and innovative approaches to marketing and content creation is at the top of that list these days. In his 15+ years in the business, if there’s one thing Mike is known for, it’s helping his clients find new and innovative ways to connect with consumers, and that’s exactly what zulubot was created to do.

The zulubot Character Story?

When agency founder Zak Mroueh founded Zulu Alpha Kilo, one very important person was unable to pronounce the company’s name: Zak’s then four-year-old son. Rather than stumble over his words, he created his own futuristic interpretation, named it zulubot, and put a hand-drawn toy robot in charge. It was a pure and innocent moment, without preconception, childlike in its perspective. It was everything that zulubot is about.

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Want to get in touch with zulubot?

Contact us at takemetoyourleader@zulubot.com



Copyright © zulubot 2015. All rights reserved.